Privacy Policy

Privacy Policy


This policy sets out the different areas where user privacy is concerned and outlines the obligations & requirements of the users, the website and website owners. Furthermore, the way this website processes, stores and protects user data and information will also be detailed within this policy.

This privacy policy covers the trading names of Sandal Group known as: Sandal Motors (Bayern) Ltd Sandal Motors (Huddersfield) Ltd, Sandal Group, Sandal BMW, Sandal MINI, Sandal Auto, Sandal Bodyshop and SandalAuto.com.

The website

Sandal Group take a proactive approach to user privacy and ensure the necessary steps are taken to protect the privacy of its users throughout their visiting experience. This website complies with all UK national laws and requirements for user privacy.

We try to keep this website secure. However, we ask you to recognise when providing your information to us through our website or when you send us or ask us to send you any of your confidential information by email, that the internet and email communications over the internet may not be secure. We cannot be responsible for any loss or unauthorised interception of information transmitted via the internet which is beyond our control.

This website may contain links to other websites. Our privacy policy only applies to our website. We are not responsible for the content, privacy or security of other websites.

Personal information

While using our website, software applications or services, you may be required to provide personal information (name, address, email, account details, etc.). We will use this information to administer our website, applications, client databases and marketing material. We will ensure that all personal information supplied is held securely in accordance with the General Data Protection Regulation (EU) 2016/679, as adopted into law of the United Kingdom in the Data Protection Act 2018. Further, by providing telephone, fax and email details, you consent to Sandal Group contacting you using that method.

If you give us information on behalf of someone else, you confirm to us that you have their permission to do so and that they are aware of the contents of this privacy policy and do not have any objection to our processing their information in accordance with this policy.

If you are under 16 please do not provide us with any personal information unless you have the permission of your parent or guardian to do so.

You are responsible for informing us of any change in your details, such as a change of address. You have a right to ask us to correct any inaccuracies in the information we hold about you.

We may share your information for any of these purposes including but not limited to BMW group companies, financial service providers and agents who perform services on our behalf, such as data management firms, external agencies who provide marketing services on our behalf, payment card providers, insurance and finance companies. We may also pass your information to third parties if we have been asked to provide information for legal or regulatory purposes. We will not pass your personal data on for marketing purposes if you have expressed your wish to opt out of marketing. 

How do we collect information?

Sandal Group collects information in number of ways including:          

  • When you directly give it to us (“Directly Provided Data”) When you sign up for our site, purchase our products or communicate with us, you may choose to voluntarily give us certain information – for example, by filling in text boxes or completing registration forms. All this information requires a direct action by you at that time in order for us to receive it. 
  • When you give us permission to obtain from other accounts (“User Authorised Data”) Depending on your settings or the privacy policies for other online services, you may give us permission to obtain information from your account with those other services. For example, this can be via social media or by choosing to send us your location data when accessing our website from your smartphone. 
  • Third parties or publicly available sources. We may receive personal data about you from various third parties as set out below:- Prophecy Unlimited our website providers for sandalbmw.co.uk, sandalmini.co.uk, sandalhuddersfieldbmw.co.uk sandalwakefieldbmw.co.uk, sandalhuddersfieldmini.co.uk, sandalwakefieldmini.co.uk. AutoTrader Limited, website providers for our used car listings and BMW UK Group and its associated companies, including but not limited to BMW UK Ltd, BMW Financial Services (GB) Ltd, Rolls-Royce Motors Cars Ltd, BMW, Motorrad UK, Alphabet (GB) Ltd, MINI Financial Services.

How long do we keep your data for?

Sandal Group will not retain your personal information longer than necessary. We will hold onto the information you provide either while your account is in existence, or as needed to be able to provide the Services to you, or (in the case of any contact you may have with our Customer Care team) for as long as is necessary to provide support-related reporting and trend analysis only.

If legally required or if it is reasonably necessary to meet regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms and Conditions, we may also retain some of your information for a limited period of time as required, even after you have closed your account or it is no longer needed to provide the Services to you.

Under the General Data Protection Regulation (GDPR), the lawful bases we rely on for processing this information are:

(a) Your consent. You are able to remove your consent at any time. You can do this by contacting dpo@sandalbmw.net

(b) We have a contractual obligation.
(c) We have a legal obligation.
(d) We have a vital interest.
(e) We need it to perform a public task.
(f) We have a legitimate interest.

Sandal Group will not sell or rent your personally identifiable information, gathered as a result of filling out the site registration form, to anyone. If we acquire or merge with other businesses, then we might use your personal data for the acquired or merged business in the same way as set out in this privacy notice.

Choosing how we use your data

We understand that you trust us with your personal information, and we are committed to ensuring you can manage the privacy and security of your personal information yourself.

With respect to the information relating to you that ends up in our possession, and recognising that it is your choice to provide us with your personally identifiable information, we commit to giving you the ability to do all of the following:          

  • You can verify the details you have submitted to Sandal Group by contacting our customer services team on 01484 515515. Our security procedures mean that we may request proof of identity before we reveal information, including your e-mail address, your address, your telephone numbers and vehicle details if applicable.
  • You can also contact us by the same method to change, correct, or delete your personal information controlled by Sandal Group regarding your profile at any time. Please note though that, if you have shared any information with others through social media channels, that information may remain visible, even if your account is deleted.           
  • You are also free to close your account through our customer services team on 01484 515515. If you do so, your account will be deactivated. However, we may retain archived copies of your information as required by law or for legitimate business purposes (including to help address fraud and spam)
  • You can always feel free to update us on your details at any point through our customer services team on 01484 515515.
  • You can unsubscribe from receiving marketing emails from us by clicking the “unsubscribe” link at the bottom of any email we may send you. Once you do this, you will no longer receive any emails from us. This will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.
  • You have the right at any time to request a copy of the personal information we hold on you. Should you wish to receive a copy of this, please contact us on dpo@sandalbmw.net We will not charge you unless your request is manifestly unfounded or excessive, particularly if it is repetitive. Any charge will be a reasonable fee based on the administrative cost of providing the information. Information will be provided without delay and at the latest within one month of receipt. 
  • Please note, we are constantly reviewing how we process and protect data. Therefore, changes to our policy may occur at any time. We will endeavour to publicise any change

How we store your personal information

We retain and destroy personal data in accordance with Sandal Personal Data Retention and Destruction Policy. A copy of this policy is available upon request.

Please note: Telephone calls may be recorded to ensure quality of service.

Company Information

Company Information

Registered Name: Sandal Motors (Bayern) Limited

Company Registered Number: 1381018

Place of Registration: England & Wales

Registered Office Address: Dewsbury Road, Wakefield, West Yorkshire, WF2 9BE

VAT Number: 518290151

Email Address: marketing@sandalbmw.net

FCA Status Disclosure:

General Insurance

Sandal Motors (Bayern) Limited are appointed representatives of ITC Compliance Limited which is authorised and regulated by the Financial Conduct Authority (their registration number is 313486). Permitted activities include advising on and arranging general insurance contracts and acting as a credit broker not a lender.

We can introduce you to a limited number of finance providers and may receive a commission from them for the introduction. All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over, Guarantees may be required.

Consumer Credit

Sandal Motors (Bayern) Ltd is authorised and regulated by the Financial Conduct Authority (our registration number is 413287) and which is permitted to advise on and arrange consumer credit contracts

Please note: Telephone calls may be recorded to ensure quality of service.

Our business

We are a privately owned BMW and MINI franchised Retailer. We supply BMW and MINI vehicles as well as offering servicing and parts to our customers. The main supplier of parts as well as BMW and MINI vehicles to our business is BMW (UK) Ltd.  

Findpath Ltd, Sandal Wakefield and Sandal Huddersfield have a zero-tolerance approach to modern slavery and we are committed to acting ethically and with integrity in all our business dealings and relationships and to implementing and enforcing effective systems and controls to ensure modern slavery is not taking place anywhere in our own business or in any of our supply chains.

We are also committed to ensuring there is transparency in our own business and in our approach to dealing with our responsibility to eradicate modern slavery throughout our supply chains. We expect the same high standards from all of our contractors, suppliers and other business partners. We will abide by our responsibility to ensure that those we deal with exercise prohibitions against the use of forced, compulsory or trafficked labour, or anyone held in slavery or domestic servitude, whether adults or children, and we expect that our suppliers will hold their own suppliers to the same high standards. Having conducted a review of our main suppliers, we are delighted that we work in partnership with companies who are committed to ensuring that modern slavery is eradicated. In future we will continue to monitor suppliers and if we enter into a new contract endeavour to ensure that the business complies with the Modern Slavery Act 2015.

Responsibility for the Policy

This policy applies to all persons working for Findpath Ltd, Sandal Wakefield and Sandal Huddersfield or on our behalf in any capacity, including employees at all levels, directors, contractors, suppliers, external consultants and business partners.

The Board of Directors has overall responsibility for ensuring this policy complies with our legal and ethical obligations, and that all those under our control comply with it.

The Board of Directors has primary and day-to-day responsibility for implementing this policy, monitoring its use and effectiveness, dealing with any queries about it, and auditing internal control systems and procedures to ensure they are effective in countering modern slavery.

Departmental Management are responsible for ensuring those reporting to them understand and comply with this policy.

Compliance with the Policy

All employees must read, understand and comply with this policy. This policy forms part of our terms and conditions of employment.

The prevention, detection and reporting of modern slavery in any part of the business or supply chains is the responsibility of all those working for us or under our control. Employees are required to avoid any activity that might lead to, or suggest, a breach of this policy.

Employees are encouraged to raise concerns about any issue or suspicion of modern slavery in any parts of our business or supply chains of any supplier tier, at the earliest possible stage without fear of retribution or detrimental treatment. Employees must notify the Operations Director / Head of Business or a member of the HR department if they believe or suspect that a conflict with this policy has occurred, or may occur in the future.

If a breach of this policy has occurred, Management must be notified as soon as possible.

If anyone is unsure about whether a particular act, the treatment of workers more generally, or their working conditions within any tier of our supply chains, constitutes any of the various forms of modern slavery, it must be raised with Operations Director / Head of Business or a member of the HR department.

We aim to encourage openness and will support anyone who raises genuine concerns in good faith under this policy, even if after investigation they turn out to be mistaken. We are committed to ensuring no one suffers any detrimental treatment as a result of reporting in good faith their suspicion that modern slavery of whatever form is or may be taking place in any part of our own business or in any of our supply chains. Detrimental treatment includes dismissal, disciplinary action, threats or other unfavourable treatment connected with raising a concern. If employees believe that they have suffered any such treatment they should inform the HR department immediately. If the matter is not rectified employees should raise this under the company grievance procedure. In order to provide employees with appropriate support the HR department will develop a whistleblowing policy within the next year.

Breaches of the policy

Any employee who breaches this policy will face disciplinary action which could, after appropriate and thorough investigation, lead to their summary dismissal.

Findpath Ltd, Sandal Wakefield and Sandal Huddersfield may terminate its relationship with other individuals, suppliers and organisations working on our behalf if they breach this policy.

Complaints Procedure

Complaints Procedure

BMW (UK) Limited (BMW) is committed to providing products and service of the highest standard. But we do understand that sometimes things can go wrong. If you have a concern or are dissatisfied in any way, we’ll do our best to help resolve the situation in a fair and transparent way.

BMW will investigate all complaints competently, diligently and impartially obtaining additional information as necessary. Every complaint will be assessed fairly, consistently and promptly taking into account all relevant factors to ensure a fair outcome for you.

Step 1: Discussion with your BMW Centre.

If you have a concern with either your vehicle or the service you have received at your BMW Centre, please firstly raise this with the Service Manager or Head of Business at the BMW Centre itself. They are best placed to address your concerns and if required, will contact us directly on your behalf.

Step 2: Contact us.

Should you remain unhappy with your BMW Centre’s response, please contact us by your preferred method from the list below.

Write to us at:
Customer Service
BMW (UK) Limited
Summit ONE
Summit Avenue
GU14 0FB

Call us on: 0370 5050 160

Calls are charged at the local rate, plus your phone company's access charge.

We're here:
8am - 7pm Monday to Friday

Email us at:

What you will need to provide.

To help us investigate and try to resolve your complaint, please provide us with the following information:

  • your name and address;
  • details of how we can contact you;
  • a clear description of your complaint;
  • details of what you would like us to do to rectify the situation; and
  • if appropriate, copies of any relevant supporting documentation.

Our commitment to you

We’ll thoroughly investigate your complaint and offer a fair response that will take into account all the information available to us.

We will do our best to resolve your complaint quickly, sending a Summary Resolution Letter if your complaint can be resolved by close of the third business day following receipt. If your complaint relates to our credit broking activities and cannot be resolved by close of the third business day, we will:

  • within 5 working days, provide a written acknowledgement of your complaint and give you the details of who is handling the case and how to contact them
  • keep you updated on the progress of your complaint, and
  • within 8 weeks of receiving your complaint, we will either: write to you with our final response and the reasons for providing this response, or explain why we are not in a position to give you a final response and let you know when we expect to be able to provide it.

In some cases we’ll need to contact your BMW Centre for more information. If appropriate, we may refer the complaint directly to them for information or action.

We may not always provide the answer you are looking for, but we’ll make sure we offer a clear explanation for our decision.

Financial Services

If your complaint relates to a finance agreement with BMW Financial Services, please click below for details on BMW Financial Services’ complaint handling procedure.

Step 3: What if I remain unhappy with your response?

If you are dissatisfied with either our final response, or the reasons for any delay in providing our final response you may be able to ask the Financial Ombudsman Service for an independent review.

To be able to ask them for an independent review your complaint must be in relation to our credit broking activities that is to say any marketing material or recommendations we make in relation to any finance offers from MINI Financial Services, a trading name of BMW Financial Services (GB) Limited, and you must have given us the opportunity to find a resolution first. You must also be a private individual, or a business, charity or trust with an annual turnover of less than 2 million euros and fewer than 10 employees.

If you wish to pursue your complaint to the Financial Ombudsman Service you must do so within 6 months from the date on which we send you our final response letter. The Financial Ombudsman’s details are:

The Financial Ombudsman Service
Exchange Tower
E14 9SR

Telephone: 0800 0234 567

Email: complaint.info@financial-ombudsman.org.uk

Website: www.financial-ombudsman.org.uk

You may also raise a complaint with any of the trade bodies listed below.

The Motor Ombudsman

The Motor Ombudsman is the UK's government-backed, self-regulatory body for the motor industry.

Fully-impartial, it is the first ombudsman to be focused solely on the automotive sector, and self-regulates the UK’s motor industry through its comprehensive Chartered Trading Standards Institute (CTSI)-approved Codes of Practice. BMW is accredited to the Motor Industry Code of Practice for New Cars.

Over 7,500 businesses, are accredited to one or more of the Codes covering new cars, sales, vehicle warranties and servicing and repair. These drive even higher standards of work and service, and give consumers added protection, peace of mind and trust during the vehicle purchase and ownership experience.

The Motor Ombudsman
71 Great Peter Street

Telephone: 0345 241 3008

The European Commission's Online Dispute Resolution Service

European legislation guarantees consumers:

  • fair treatment;
  • products which meet acceptable standards;
  • a right of redress if something goes wrong.

To help ensure that companies meet the standards set by the European Parliament, consumers now have the right to address their complaint to the European Commission’s Online Dispute Resolution (ODR) Service. For full details please go to: https://ec.europa.eu/consumers/odr/