News

A New Digital Era: The Four “Superbrains”.​

At the heart of the Neue Klasse lies a revolutionary digital architecture, powered by what BMW calls the four “superbrains.” These high-performance, interconnected computing clusters work seamlessly together to transform the driving experience - from efficiency to intelligence. Each “superbrain” has a distinct role: the first controls the powertrain and driving dynamics; the second manages the automated driving functions; the third oversees the digital experience within the vehicle, including the next-generation BMW iDrive and Panoramic Vision display; and the fourth acts as a smart central interface, integrating all vehicle functions for seamless interaction. Together, these intelligent systems enable real-time data processing, predictive learning, and a new level of responsivenessushering in a new digital era for the BMW Group and redefining what it means to drive an electric vehicle.

Neue Klasse X.

With the introduction of the Neue Klasse X, BMW is extending its future-forward philosophy into the world of Sports Activity Vehicles—bringing a new dimension to sustainable premium mobility. This is not merely an electrified SUV; it’s a redefinition of versatility, performance, and digital luxury for a new era of driving.

The Neue Klasse X combines the elevated stance and confident presence of a traditional SAV with the cutting-edge innovations of the Neue Klasse platform. Expect an athletic, aerodynamic design that maintains BMW’s hallmark agility while maximizing efficiency—inside and out. Its form follows a new function: intelligent aerodynamics, intuitive lighting design, and a reduced design language that blends elegance with purpose.