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INTERNATIONAL WOMEN'S DAY AT SANDAL BMW: GIVE TO GAIN.

At Sandal Group, it’s the people behind the brand who make the difference. This International Women’s Day, we’re celebrating the incredible women across our teams and the wider automotive industry who inspire, support, and open doors for others.

While the day gives us a moment to reflect, the impact of women in our business is recognised all year round. Across every department, their talent and leadership help shape our culture and deliver the exceptional service our customers expect. Moments like this also shine a light on progress, spark important conversations, and inspire others to explore new opportunities.

This year’s theme, Give to Gain, feels especially fitting. By sharing knowledge, support, and opportunity, everyone benefits. It’s a mindset we see every day at Sandal BMW, where collaboration helps individuals grow and succeed.

Here, four members of our team share what Give to Gain means to them and how it has shaped their journey in the automotive industry.

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Mon 09 March 2026

YASEMIN - HEAD OF COMMUNICATIONS.

For Yasemin, the theme reflects the importance of mentorship and the impact that strong support networks have had throughout her career.

“I’ve working in the automotive industry for nearly 14 years now, and throughout that time I’ve been incredibly lucky to have some amazing mentors along the way. I’ve worked with some really strong female leaders who have encouraged me, supported me and inspired me to aim higher and achieve more than I thought possible".

"Those experiences have shaped the way I lead my own team today. Give to Gain is about sharing what we know, supporting the people around us and creating opportunities for others to grow. When someone takes the time to guide you or believe in you, it can completely change your confidence and direction. I think it’s important that we continue that cycle by supporting the next generation coming into the industry.”

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CHARLOTTE - SALES EXECUTIVE.

Charlotte’s journey is a great example of how real progression is possible within the automotive industry. After starting as a BMW Genius, she recently stepped into a new role as a Sales Executive, building on the knowledge and confidence she developed along the way.

“Starting as a BMW Genius gave me such a strong foundation. The role is all about understanding the products inside out and helping customers feel comfortable with the technology and features in their car. It taught me a lot about communicating with customers, building trust and really listening to what people need. Moving into a Sales Executive role felt like a natural next step, but it was still a big change and a great opportunity to learn new skills. I’ve had to develop my confidence in different areas, from guiding customers through the whole purchase journey to understanding more about the commercial side of the business. The support from the team has made a huge difference and has helped me grow into the role".

"One of the nicest parts of the transition has been being able to mentor the new BMW Genius who has stepped into my previous position. I remember how much guidance and support helped me when I first started, so being able to share my experience and help someone else settle into the role feels really rewarding. Having people around you who encourage you to step forward makes such a difference.”

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LAURYN - SERVICE CONTROLLER.

Working in Aftersales has given Lauryn a first-hand view of how many opportunities exist within the automotive sector, particularly for women who are looking to build a career in the industry.

“Being a Service Controller has really opened my eyes to how many opportunities there are within the automotive industry. It’s such a fast-paced environment and I love being at the centre of it, helping the workshop and service teams work together to make sure our customers are looked after".

"What I’ve learned is that it’s not about gender, it’s about confidence, knowledge and being willing to learn. The more experience you gain, the more confident you become in the role. I’ve been really supported by the team around me, and that makes such a difference when you’re developing in your career. It’s also really nice to see more women working across different parts of the business. When you support each other and share your experiences, it creates a really positive environment where everyone can grow and succeed.”

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EVIE - SERVICE ADVISOR.

For Evie, working as a Service Advisor is all about people. Sitting at the heart of the Aftersales team, her role is to make sure every customer feels informed, reassured and looked after when they bring their vehicle in.

“As a Service Advisor, you’re really the link between the customer and the workshop. A big part of the role is communication and making sure people feel confident that their vehicle is in good hands. No two days are ever the same, which is something I really enjoy. You meet lots of different people, deal with different situations and work closely with the technicians and the rest of the service team to make sure everything is running as it should. It’s a busy role, but it’s rewarding when you know you’ve helped make someone’s day easier".

"I also think it’s a great role for anyone looking to get into the automotive industry. There are so many opportunities and different paths you can take once you’re in the business. If anyone is curious about what it’s like working here or thinking about starting a career in automotive, we’d always encourage them to ask questions and find out more.”

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Mon–Fri:08:00 - 18:00
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01924 433500

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Areas served

Wakefield as well as surrounding areas including Barnsley, Dewsbury, Batley and Pontefract

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Opening Hours

Mon–Fri:08:30 - 17:30
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Sun:Closed

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01924 433500

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Areas served

Wakefield as well as surrounding areas including Barnsley, Dewsbury, Batley and Pontefract

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